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Dieng Olivia - 3 Ways Coronavirus has Affected the Fashion Industry



With the outbreak of Coronavirus, the entire economy has come to a standstill. The same is valid for the fashion world. China and neighboring countries constitute the largest expansion market for luxury brands, and with the borders, closed luxury brands are facing a hard time in making money. As a precautionary measure, brands have closed their manufacturing and distribution. According to fashion designer Dieng Olivia, clothing sales plummeted by 34% in March because of the lockdown imposed worldwide. Well, who would want to buy new clothes when they have nowhere to go? The fashion industry is worst struck by Coronavirus and finding it challenging to manage the loss as a result of the decrease in demand. It will be right to say; there is a real existential crisis for the fashion industry at present. Consumers are not interested in buying luxury products like designer clothes; instead, they focus on buying essentials. 

Keep reading to know more about the impact of COVID-19 outbreak on the fashion world. 

Closing of Shops in China: As a precautionary measure, international brands have closed their retail operations in China. With the ban on international travel, there has been a decrease in overseas holiday spending. 



VF has Closed its Stores in China: The VF Corporation, which is the home to brands like Timberland and Kippling, has closed its stores in China. There also has been a significant decrease in retail traffic. 


From Physical to Online: According to fashion designer Holyviaa, due to Coronavirus, there has been a shift in the consumers' buying behavior. People now prefer buying clothes online with zero contact delivery as compared to purchasing products from retail stores. Well, this is good news for e-commerce owners but a bad one for physical store owners.

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